Go Ahead! merchandise


JUNE 26, 2019 : BIO

Christopher May (aka DJ Evil Vince) is an artist, disc jockey, photographer, and the creative mind behind Go Ahead! Merchandise.  An Evanston native (ETHS ’90), Chris graduated from Ohio University in 1994 with a BA in Communications.  Chris’ love for music found him first at Antelis Music, a recording studio in Chicago, as an engineer both during and after college.  He then spent 14 years traveling the world as a merchandiser, photographer and DJ for prominent musicians Ben Harper & The Innocent Criminals, Jack Johnson, Coldplay and Bedouin Soundclash.  In 2007 + 2008, Chris spent several months in Aotearoa (New Zealand) working with Maori Artists Gordon Toi Hatfield and Ross McCabe. After returning to Chicago, Chris was brought on by Audiotree Music to launch the company, initially handling merchandising, and photographing artists + events.  He then went on to host Audiotree Live, a 45-minute music program where he interviewed over 200 artists & musicians, and maintained content for the Audiotree website.  Upon moving back into Evanston, Chris founded Go Ahead! Merchandise in 2017 and with a focus on changing the historic paradigm that producing t-shirts (and merchandise) has always handcuffed smaller artists.  When he’s not working on designs for Go Ahead!, Chris works as an A/V specialist at Evanston Township High School and currently spins records (#LiveVinyl) on Friday nights as DJ Evil Vince.  

APRIL 18, 2019

We are still going over here at Go Ahead!
If you need help with a Merchandise Project - please let us know .
Any Merchandise needs ? Please give us a holler .

More Shirts To Come.
Evanstonians, see you at Custer Street Fair.


December 20, 2018

What a year this has been . Thank You for all your support . We are still here. We are making shirts .

Ours and Yours.
Happy New Year To All . More Soon …

NOVEMBER 15, 2018

Do you need a Merch Project Completed?

Drop us a line, we can surely help with your Merchandise needs.
It’s almost the holidays? Do you need T-Shirts?

Let’s Do This.
Made In Evanston.

JULY 16, 2018

Why should you be shopping here?
Original Designs and Connoisseur Lifestyle.

A new vision for Merchandise and Merchandising.
We are a small business, based in Evanston, Illinois. 

Regarding Merch :
The one thing that has always handcuffed smaller businesses, artists and bands is minimum product runs.
The cost of films, setups, screens, labor - always keeping prices high, with no outlook for the little guys.

Go Ahead! Merchandise is updating this paradigm.
We specialize in everything from One-Offs to Full Concert Tours.
If you need 1 Shirt in Chicago,  Let us know. 
If you need 10,000 Tees in Paris,  Let us know.

We can handle one, or all of your merchandising needs.
Design . Manufacturing . Fulfillment . Settlement

We are also realigning the archaic system regarding how designers are paid.
With Go Ahead! Merchandise's platform, the designer and artist profit share.
The Artist will notice a minimal change, while the Designer will see an increase with item popularity.

I have worked in the Music Business and Merchandising for over 20 years, and I am ready for a change.
Much More To Share Soon,  Back To Work.

More Designs Arriving This Week .....
Endangered Species. Music, Art, Empowerment